HELLO!

We are Martina and Valentina, two sisters born in Rome in the 80s (you can tell by the popcorn machine and Valentina’s denim & suede gilet)! Valentina still lives in Italy, while Martina moved to South Africa in 2011.

OUR MISSION: RAISING CONSCIOUS GENERATIONS

Our mission is simple but powerful: we aim to raise a generation of conscious, empathetic adults by nurturing inclusion, self-awareness, and respect from a young age. We believe that the key to a better future is in raising children who respect and embrace each other’s differences — whether in race, religion, personality, gender, or family structure.

We aim to support parents and teachers in introducing important topics to children through gentle, age-appropriate illustrations. At the same time, we are committed to helping adults unlearn the biases, taboos, and misconceptions shaped by traditional education and their own experiences of being parented. By doing so, we empower them to engage with topics that align more closely with inclusive, conscious approaches to parenting and education. It’s about creating space for reflection, challenging outdated narratives, and fostering openness, so that adults can connect with children in ways that are respectful, empathetic, and growth-focused.

OUR COLLECTION: WALL-ART WITH PURPOSE

We’ve created a collection of bespoke wall-art, that blends beauty with purpose. Our prints serve as conversation starters, aimed at normalising and celebrating themes such as:

• • • Diversity
    • Inclusion
    • Gender equality
    • Diverse families
    • Self-awareness
    • Sustainability

Each piece is thoughtfully designed to inspire meaningful discussions that help children grow up to be more aware, open-minded and accepting of the world around them.

THE CREATIVE PROCESS

We conceptualised each print in our collection together, carefully defining its unique vision. We then chose local or international artists whose styles best aligned with bringing those concepts to life. After commissioning each artist, we provided them with a detailed brief and followed the creative process closely, ensuring the final result matched our vision.

WHY OUR WORK MATTERS

At the heart of everything we do is a belief in the power of transformation. When we support parents, teachers and children in creating a more conscious, inclusive world, we set the stage for lasting change. Every conversation we inspire, every reflection we encourage, and every piece of art we create is a step toward a future where understanding and empathy are the norms, not the exceptions. By working together to shape the way we raise and educate children, we contribute to a ripple effect of kindness, acceptance, and positive growth – transforming not just individuals, but the world itself.

Our motto is: Why just decorate, when you can decorate with intention? :)​​